Selro Blog for eBay and Amazon Sellers

1) Communication with buyers – best practices video

2)Item description – best practices video



3) Best P&P practices

The appearance and quality of your packaging can significantly affect your detailed seller ratings.

From a buyer’s perspective, this influences whether or not your P&P rates are perceived as reasonable. Although buyers may not be aware that a part of your costs are used for packaging, this has a significant influence on their decisions when completing detailed seller ratings.

Best practices for packaging include:

• Fragile items should not touch each other or the outer packaging. The space between should be filled with appropriate cushioning material to prevent any breakages.
• Ensure the packaging is strong enough for the item or items.
• Check that the packaging is thoroughly sealed with strong vinyl or nylon tape.
• Any items with sharp edges or unusual shapes should be packed with ample padding to prevent tearing.
• Items should not move freely within the packaging.
• Use a fragile sticker when necessary.

We are pleased to announce that the eBay Profit Calculator app for iPhone/iPad now supports Ireland eBay.

http://itunes.apple.com/gb/app/seller-profit-calculator/id375820033?mt=8

Selro has developed an iPhone application for eBay and Amazon sellers to calculate profits for a given item’s  selling price (auction and buy it now).  The app shows detail break down of each fee.  This application will be available soon on Apple iTune Store. Stay tuned.

INCREASE VISIBILITY WITH RELEVANT KEYWORDS

You can increase visibility by avoiding “keyword spamming” – the practice of adding unrelated keywords in your listings. Keyword spamming hurts your overall visibility because although listings containing irrelevant keywords initially show up in more search result pages, the practice works against sellers in the long-term.
This is because recent sales are one of the factors that influence the position of your listings in result pages. Recent sales calculates the ratio between the times your listing shows up in search result pages (search impressions) and the number of sales it generates. Using keyword spamming to increase exposure on search result pages where your listing is not relevant results in a demoted listing because it will have more search impressions but less sales.
Best practices for optimum listings performance include: Providing an unambiguous and factual description of items Checking that items are listed under the appropriate category Making sure all brand names are exclusive to each particular listing and are not misleading, e.g. do not include references to other brands
In addition, avoid keyword spamming as illustrated in the following examples: Nearly New, As New, Like New Palm Treo, not iPod, iPhone, BlackBerry, Nokia